Business Policy & Strategic Management

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Business Policy & Strategic Management


Individual Assignment

Marking: 50% of your total mark

Length: 2000 words

Submission Date: 8th November 2022


Suppose that you are working for a newly founded coffee company (production and selling). Before promoting your company you need to create a strategic plan.

In this scope you need to set the vision & mission statements of the company and define which type of strategy you are going to follow (i.e. differentiation strategy, cost leadership).

In addition, you need to prepare a PESTLE and a SWOT analysis for the company and define the best possible moment for the launching.

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