Compare Dell’s supply chain and logistics innovations with the competitive responses from competitors such as the Apple Store and others.
Compare Dell’s supply chain and logistics innovations with the competitive responses from competitors such as the Apple Store and others.
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Supply Chain and Logistics Management
Watch the following video (just over 11 minutes) by clicking on the link below:
MacNeil/Lehrer Productions (Producer). (1999). Your computer, your way: Dell and the direct sales model [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=10070
Click here to view a transcript of the video.
After viewing the video, answer questions 1 and 2, and select one question from questions 3 and 4 to answer.
1. Compare Dell’s supply chain and logistics innovations with the competitive responses from competitors such as the Apple Store and others.
2. Discuss the emerging supply chain and logistics management factors shown in the video that were already negatively affecting large computer chain stores.
Answer question 3 or 4 below:
3. Explain how these technology-driven factors were not enough to enable some businesses to survive the online competitive entrance into the market.
4. In what ways may market research have helped prevent these large technology businesses from failing?
Each of your three responses should be at least one page in length; therefore, with an introduction and conclusion included, your essay should be at least four pages in length. In addition to the video, your essay must reference at least one article of your choice from a business-related or news website; therefore, your essay should reference at least two sources. Your essay must be in APA format. All paraphrased and quoted material must have accompanying in-text citations and references. Title and reference pages do not count toward the minimum length requirement.
You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.
Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.
Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.
The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.