Unit 2: What Could Amazon have learned from UPS

Your Task: Apply key concepts of issues management to crises at UPS and Amazon.

INITIAL POST

Incorporate what you learned from the UPS strike and issues management to answer the following question:

• What key concepts about issues management could have been implemented in order to prevent damage to Amazon caused by The New York Times story in 2015?

Then, imagine you were leading the communications for Amazon, provide three suggestions you would have implemented that could have prevented the strikes from occurring. Your suggestions should reflect concepts from your readings.

The attachment is readings.