Licensing and Franchising
Define licensing and franchising. Examine the two contractual entry strategies of licensing and franchising. Compare and contrast the advantages and disadvantages of each strategy
The majority of your response should be your own original writing based on what you have learned from the textbook and outside materials, if applicable. Be sure to provide a citation and a reference for any materials used, including the required textbook. The following points are designed to help you understand how to provide proper citations and references for your work:
Sources are listed in two places.
The first, a citation, is briefly listed within your answer. This includes identifying information that directs the reader to your list of references at the end of your writing assignment.
The second, a reference, is at the end of your work in the list of references section.
All sources cited should follow APA style and provide enough identifying information so that the reader can access the original material.
International Business: The New Realities
S. Tamer Cavusgil, Gary Knight & John R. Riesenberger, 2016