Marketing

Strategic Focus – 1-3 pages summary of the following: mission, vision and core competencies/competitive advantages of your company/firm; description of your new product; goals and rationale behind the new product; alignment of the new product with firm (how do they fit or complement each other?)
This criterion is linked to a Learning Outcome
Strategic Focus
Included mission statement, vision, core competencies/comparative advantage, rationale behind new product, and how it fits in with current company mission.
8 pts
Full Marks
Included all the required components.
0 pts
No Marks
Did not include all the required component.