Marketing Assignment 4

Read chapter four of the textbook that I uploaded below and answer the THREE questions written below. Please be thought-provoking in your answers and give an ample amount of detail. Be careful of any grammatical errors because my professor is very picky. Please do a good job because this assignment counts as 10% percent of my overall grade. You can use outside sources, but I highly encourage you to use the textbook as your only source because the professor feels that the textbook is a more reliable source. Note: When answering the questions, please write the question and answer. DO NOT pile all the answers together in form of an essay because I get confused of what answer is from what question. 1) Summarize the many ways marketers target consumers in specific segments. 2) If you plan to offer a product and want to target consumers, what steps will you follow? 3) Using the procedures offered in the textbook, estimate the possible market size for the following products manufacturers and distributors could sell in the McAllen-Edinburg-Mission metropolitan area (These cities are in the state of Texas): (a) Home-made food for individuals or homes other than your household. (b) Respirators for COVID19 patients (c) Bicycles