Question 1 (4 points)
In the breakfast cereal market, marketers of many different brands attempt to differentiate their brands to appeal to specific segments. Choose five breakfast cereals from any number of breakfast cereal brands, and match them with the segmentation variables (bases) that marketers might be using to target a specific market. Explain why you matched each cereal with the specific segmentation variable.
Question 2 (6 points)
You have been asked by Sobey School of Business to help develop a market segmentation strategy for them. What market segment(s) would you encourage them to pursue? Also, for each of the segments, describe the positioning/differentiation strategy that you recommend that Sobey School of Business use.