MKT 501

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MKT 501
Individual Written Assignment 2
Topic(s) Covered in the Signature Assignment: Psychographic Market Segmentation
Description ofthe Assignment: Include the real-world (authentic) situation, type of task
to be accomplished, and the sorts of higher-order thinking (analysis, reasoning, critical
thinking, etc.) that were requested and/or shared throughout your course thus far.
Media messages foster stereotypes, ideals of a culture, when they reflect and reinforce
cultural values. They often contain combinations of gender, age, social class, ethnic values
etc. Watch one hour of television. Observe and take notes about the commercials that are
shown over this hour.
Consider the following while watching each commercial and address:

  • What message(s) (stereotypes, cultural values, etc.) does each commercial seem to
    convey. Explain examples.
  • Do you feel any of these commercials use psychological tricks in their advertising?
    Explain. (Lesson 6)
  • Do you believe any of these commercials could potentially influence consumer
    buying behavior? Explain. CLO 3
  • Do you believe any of these commercials help shape a brand image that is etched in
    consumers’ minds? Explain. CLO 4
    Paper Specifics
    At the beginning of the paper, you must say which television show you watched (e.g.
    “NCIS” on live TV, channel 2, Tuesday, [date]), and list the commercials you saw, in
    chronological order. Pick three and only three commercials from thatlistto analyze for
    your paper. If you watched a show on the Internet, you must again say the name of the
    show and include the URL for it, so that I can watch it also, if I wish.
    **Length is 5 to 9 pages, excluding title page, executive summary (on a page
    by itself), reference list, and any appendices. Follow APA formatting (see detailed notes
    below). Do not include a table of contents. *

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