O’Hara, C. (2014). The Right Way to Present Your Business Case. Harvard Business Review Digital Articles, 2–5.
Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=118647516&site=ehost-live Respond to each of the following questions: What does O’Hara’s article say about considering your audience?
Both the textbook (Chapter 6: Proposals) and the article discuss layout and presentation. Briefly summarize what both sources say about the importance of presentation.
Do you agree with O’Hara’s advice to “Craft an emotional story?” Why or why not?