Suggestibility: Do Television Ads Change Behavior

Suggestibility: Do Television Ads Change Behavior

Suggestibility: Do Television Ads Change Behavior

Suggestibility: do television ads change behavior?

Locate at least five articles from peer-reviewed journals that pertain to your question that will be used to write the introduction section of your research proposal.

***I would encourage you to think about how some of the compliance techniques could be applicable here–take a look at Bob Cialdini’s work for some research in his area that I think you’ll find helpful….***

Submit these five citations in the form of an APA-style reference page. Under each citation, write one paragraph summarizing the main points of the article. As you read your articles, keep the following questions at hand; these will help you generate the information about each article.

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  • What were the topic/research questions being investigated?
  • How was the study conducted (participants, materials, procedure, etc.)?
  • What did the results reveal?
  • How might these methodological considerations affect the research findings and the conclusions drawn from them?
  • How does this article fit in with your paper? How did it influence your own ideas about your paper?

Based on your reading of the literature, what do you expect to find?

Include a hypothesis and a title page for your submission.

Submit your paper to the Submissions Area by the due date assigned. All written assignments and responses should follow APA rules for attributing sources.

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.

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