Term Final Paper – BUSINESS COMMUNICATION
Your Research Paper must be 3 – 3 1/2 pages and include research from at least 2-3 outside sources. It is a requirement that use cite all your information using MLA style. This included in-text parenthetical citations and a Works Cited page. Please review the Purdue OWL if you need help. to an external site.
Choose 1 (one) of the following topics:
1. Choose your favorite entrepreneur or tycoon, and write about how that person established his product, and created the message for his or her company. Please choose a creative person who re-invents his or her field. You can include Twitter posts, marketing strategies, favorite topics, how they influence the field. Examples include: Jack Welch, Richard Branson, Suze Orman, Guy Kawasaki, Steve Jobs, or other well-known business people. Include your own personal insights as to what lessons you learned and how you can apply them to your life.
2. Choose a marketing/advertising campaign that stands out for you. Consider what strategies were employed, who the market audience is, and what elements made it successful. Also discuss your personal ideas as to the success of the campaign and what lessons do you take from it.