Request: Read the attached Heineken case (case 13) together with the course material (chapter 6). Then write a 3 page, APA ,double spaced, Times New Roman , size 12 essay which answers the following questions:
Evaluate Heineken’s corporate-level and international strategy. How have the entries into new product and geographical markets created value for the company? How (if at all) will the organizational changes undertaken by its CEO help address some problems with its diversified global operations and what more could be done?
The paper should be well written, should contain a short introduction and conclusion and various heading to point out that all the questions mentioned above are approached. It is vital to ensure that the work has no grammar errors (should score at least 90 points out of 100 on Grammarly).