Consider a company/organization that is U.S. based but has the potential to enter a foreign market (or one that is in the U.S. and other countries but has the potential to expand to a country that it is not in). Answer these questions:
- Which market entry strategy would be a good option for this company/organization considering what product/service it markets and its current business approaches and strategy (in other words, look at ‘How to Enter the Market’).
- Review the Figure below entitled ‘Sustainable Marketing’. Which concept is this company/organization employing OR which concept should it employ?
3. Research and list some privacy and/or security considerations in marketing that the company should account for.