Customers have high expectations about companies and brands they prefer. Stakeholders presume an organization will consider what is best for society when selling its products and services alongside what will benefit earnings.
Today, societal marketing is on the rise as more companies consider the value proposition of their image beyond features and benefits of a product or service. Societal marketing takes into account issues such as the environment, fair trade, and the overall betterment of society.
WEEK 1 DISCUSSION POST
Organizations often require managers to write short articles for newsletter or blog publication. Becoming comfortable writing this style of commentary for a general audience is important in an era in which media can be authored by anyone.
The focus of your work will be social responsibility of the chosen company. This is a public relations-style article. Today’s consumers of media want quick, informative, and exciting information. It can be written in 1st or 3rd person.
This post should be 200-300 words in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format