Wk 2 Apply: Strategic Plan Research

Assignment Content

1. In this course, you will be analyzing an existing strategic plan based on the information you have learned throughout the coursework in your MBA program.
   Research and select a sample strategic plan in an industry with which you are familiar or interested. Be sure it includes the various components of a typical strategic plan. Reference Figure 1.1 “Identifying a Company’s Strategy—What to Look For” in Ch. 1 of your text. This is your opportunity to create your own company – be an entrepreneur!!!!
   Identify in 350 to 525 words what the plan does well, in addition to areas for improvement.
   Discuss whether the plan:
   • Clearly states where the organization is going and how it will get there
   • Evaluates the organization’s external and internal environments
   • Includes a people plan and addresses achievement of a diverse workforce
   • Includes corporate social responsibility and environmental sustainability
   
   Submit the plan and its citation to your faculty member for approval. This will be used in Wks 4 and 5 of the course.
   Resources
   • Center for Writing Excellence
   • Reference and Citation Generator
   • Grammar Assistance
   
   RubricWk 2 – Apply: Strategic Plan Research (10 points)1. Introduction and company description 20% of total grade2. SWOT analysis diagram 10% of total grade3. Internal factors evaluation 23% of total grade4. External factors evaluation 22% of total grade5. Conclusion and competitive advantage evaluation 20% of total grade6. Critical thinking 2% of total grade7. Mechanics and grammar (SYNTAX) 2% of total grade8. Information literacy (REFERENCES) 1% of total grade