Writing a Press Release

LAN4101 PM_Sem 5_AY20/21 Page 1 of 2
Assignment B Student’s Notes
Languages Discipline, Hong Kong Institute of Vocational Education
LAN4101 E&C: Promotional Materials
Assignment (FT): Writing a Press Release (25%)
Semester 5, AY20/21
Notes to Students
There is one task in this assignment. You are required to complete your assignment individually.
The deadline for submission is Lesson 6.
Copying deliberately from a printed work or any other sources would be considered as cheating.
Task: Press Release
 Write a press release for a health and fitness centre using the information given below.
 Your press release should have:
 an effective headline
 basic information (e.g. what, who, when, where and why)
 the main story
 at least one quotation which is related to the new centre
 Length: 300 – 350 words
 You are expected to make up extra information whenever necessary/appropriate.
Document 1: Note from your supervisor
Dear Jessica
I’d like you to write a press release for the grand opening of our new fitness centre in Mong Kok
next month. The press release should aim to attract people’s attention to our new centre and
introduce our services. Here are some ideas to be included:
 background information on the grand opening (e.g. date, time, venue)
 events on the opening ceremony
 special facilities of the new centre and our services
 a quotation from our CEO
You may refer to the attached documents for more details. Thanks.
Paul
Document 2: Programme rundown of the opening ceremony
Date: 7 April 2021
Time: 3:00 pm – 4:30 pm
Venue: 116 Wa Fung Street, Mong Kok
Rundown
3:00 pm Ribbon cutting – Matthew Chau, CEO of XKO Fitness
3:15 pm Welcoming speech – Matthew Chau
3:30 pm Demonstrations – fitness equipment
3:45 pm Free Pilates classes (online reservations by 18 March)
LAN4101 PM_Sem 5_AY20/21 Page 2 of 2
Assignment B Student’s Notes
Languages Discipline, Hong Kong Institute of Vocational Education
Document 3: Promotional leaflet
Get Fit Faster and Stay Fit Longer
For more information, call 2077 0355 or visit http://www.xkofitness.com
Document 4: About the new centre
 Environment: friendly and welcoming
 VIP services: personal trainers and individualised workout plans
 Special facility: an area dedicated to personal training
 For members only: individual spa room
Document 5: Key points for the quotation
(Matthew Chau, CEO of XKO Fitness)
 feels excited to open the new centre in Mong Kok
 believes the new centre offers high-quality equipment and services at an affordable price
 hopes the new centre is more than just a place for a great workout
Document 6: About XKO Fitness
 Mission: to promote health and wellness in the community
 Year of establishment: June, 2015
 No. of centres in Hong Kong: 22
 Programmes: Pilates, yoga, strength training, fitness training, etc.
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