Using the same company selected in week one and two assignments , create a “How To” video campaign for the company’s website. “How To” videos are a great way to not only introduce or better explain a product, but can be a way to provide beneficial content to consumers and isn’t just product promotion. One example of such a video would be a local hair salon creating a video demonstrating best practices for at-home hair washing. Another example for the same type of business could be the different ways to use a curling iron it sells in its salon.undefined
You are to generate a video marketing campaign in order to better introduce the products and increase business sales.undefined
INSTRUCTIONS
undefined
Write a 2–3 page paper in which you will do the following:undefined
- Describe the company and its main products. Specify the main benefits of the products and why customers should prefer the products over the competition.
- Propose the main content of the “How To” series that you will create for the company. Provide a rationale for your response.
- Suggest one way in which you can increase online community involvement by encouraging submission of “How To” videos from the followers. Provide a rationale for your response.
- Determine the metrics that you would use to monitor the progress of the campaign. Provide a rationale for your response.
- Analyze the main pros and cons of developing online video as related to the effectiveness of marketing strategy for this company. Justify your response.
- Use at least three quality academic resources. Note: Wikipedia does not qualify as an academic resource.